For Grand Marnier’s multi-day product launch at Soho, Sawyer Yards, we designed an immersive experience that brought the essence of the brand to life. Guests entered through a lush orange grove of real trees, setting the stage for a journey that blended luxury, storytelling, and sensory delight.

Throughout the space, branded activations and cocktail tastings offered interactive moments, while vibrant lounge areas encouraged connection and conversation. A striking orange and blue bar anchored the event, celebrating the new bottle release with flair. Rich red and golden yellow accents paid homage to Grand Marnier’s iconic color palette, adding depth and warmth to the design.

This experience was bold, layered, and unforgettable — a perfect reflection of the legacy and creativity behind the brand.