Grand Marnier | Product Launch at Sawyer Yards

Grand Marnier's multi day product launch at Sawyer Yards transformed an industrial warehouse into an immersive brand experience inspired by the spirit's iconic citrus heritage and bold visual identity. Beyond Bloems provided floral design, event styling, and large scale production, creating an environment where every installation reinforced the story behind the brand.

Guests entered through a custom orange grove that immediately set the tone for the experience before moving through branded tasting stations, product displays, and lounge environments designed for connection and discovery. Floral compositions in rich reds, vibrant oranges, and golden tones echoed Grand Marnier's signature palette, while sculptural arrangements added texture and movement throughout the space.

The industrial architecture of Sawyer Yards provided a striking contrast to the warmth of the design. Layered greenery softened the venue, custom installations guided guest flow, and every space was thoughtfully styled to encourage interaction, photography, and memorable brand moments. The result was an activation that felt immersive, elevated, and unmistakably Grand Marnier.

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Venue: Sawyer Yards
Location: Houston, Texas
Event Type: Corporate Product Launch
Services: Event Design, Floral Design & Production
Palette: Orange, Red, Gold, Green
Standout Details: Custom orange grove installation, experiential tasting stations, branded lounge environments, sculptural floral arrangements, multi day event production